First listed on: 05 March 2021

Destination Marketing & Promotions Officer 

  • Permanent Full Time Position
  • Attractive remuneration and employee benefits
  • Supportive team culture and focus on employee engagement
  • Centrally located with a 30 min commute from most main transport hubs

City of Parramatta is experiencing a bold transformation, with numerous city-changing initiatives and projects under way. As one of Australia’s fastest-growing cities, Parramatta is a home for transformational leadership, innovation and new ways of thinking.

The City of Parramatta is currently recruiting for a Marketing & Promotions Officer for a Permanent Full Time position within the team.

The Marketing & Promotions Officer is a driven individual with the proven experience to develop and drive marketing initiatives designed to make Parramatta a destination of choice, and will possess exceptional project management skills and experience. This position is responsible for cross functionally designing, coordinating, and delivering strategic visitor and investor marketing, promotions and communications for the region that actively reach and target identified market segments to increase visitor numbers, length of stay and visitor spend, and broaden people’s awareness of Parramatta as a leisure destination as well as contribute to increase in investment, job growth and gross regional product.

This exciting opportunity is a permanent full-time role that suited to a mid-level marketer who is able to establish, guide and nurture the strategic positioning of the City of Parramatta within the visitor, investor and business community.

Commercially minded, the successful candidate will be able to use their traditional and digital marketing experience, which has been honed for a minimum of 4 years, to promote and leverage the offer; whilst identifying and creating opportunities to drive visitation to Parramatta and its neighbourhoods.

The role will be supporting the marketing team to implement campaigns on a project basis.

Proven experience in changing perceptions, executing experiential marketing experiences and creating and leveraging user-generated content will be looked upon favourably.

About the Person - You are:

  • Smart, energetic, full of ideas and passionate about what you do
  • Entrepreneurial spirit, creativity, ability to think innovatively
  • At least 4 years of marketing experience with a commercial mind to market Parramatta as a destination of choice for people to work, live, study and play resulting in increased visitor numbers and spend, increased investment and job growth, increased awareness of Parramatta as a leisure and investment destination, and increase in positive perceptions of the City
  • Extensive experience leading and delivering end-to-end integrated marketing programs.
  • Proven experience with traditional and digital media and channels, including websites, landing pages, paid and organic search, paid digital media, social media, content marketing, mobile, referrals, email marketing and remarketing.
  • Excellent relationship management skills; proven ability to collaborate, influence and challenge recommendations
  • Articulate communicator with experience presenting results, insights and recommendations to senior stakeholders
  • Self-motivated team player who enjoys working across a broad portfolio of projects with proven ability to prioritise and produce at pace

What’s on offer
We are offering a permanent full-time position with an attractive salary from $90,257.13 p.a. plus Super. City of Parramatta also offer excellent employee benefits, which can be accessed by the successful candidate.

Want to know more?
Further information regarding the requirements of this role can be found in the attached Position Description, alternatively for a confidential discussion please contact Linda Na on (02) 9806 5068 .

How to apply Candidates MUST apply online at and answer the position selection criteria.

Applications close 4pm, 22 March 2020 and will not be accepted through any other medium.

The City of Parramatta supports a Drug and Alcohol free working environment and employees may be subject to random testing as a result.

City of Parramatta is an Equal Opportunity Employer, working to ensure our Council workforce is representative of the community we serve and encourage diversity within our teams. Aboriginal and Torres Strait Islander people are encouraged to apply.

The City of Parramatta supports a Drug and Alcohol free working environment and employees may be subject to random testing as a result.

City of Parramatta Council embraces diversity and encourages applications from Aboriginal and Torres Strait Islander people, people from Multicultural backgrounds and people with disability. We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment process and supportive workplace.

Please note you must be an Australian or New Zealand citizen or a permanent resident or have unlimited working rights in Australia to apply for this position.


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