Sydney Water has initiated a new campaign, ‘Toilet Blockers Anonymous’, to address the issue of improper flushing habits among Sydneysiders. 

The campaign aims to educate the public on the importance of only flushing the ‘3Ps’ – pee, poo, and toilet paper.

According to Sydney Water, 55 per cent of Sydneysiders mistakenly believe it is acceptable to flush items other than the 3Ps. 

This misconception results in over 20,000 sewer blockages annually, costing around $27 million in clean-up efforts.

The integrated campaign, launched this week, includes film, social media, radio, print, and public relations components. 

It portrays everyday Sydneysiders seeking help for their improper flushing habits through a support group named ‘Toilet Blockers Anonymous’. 

The campaign comes in response to a significant rise in sewer blockages, with data showing men aged between 18 and 29 as the primary offenders. 

Items such as teeth, vapes, car keys, and children’s toys have been found in the sewer systems, contributing to blockages. 

Sydney Water's crews have responded to more than 3,699 blockages from January to April 2024, each costing approximately $917 to clear.

Sydney Water's head of wastewater and environment, Iain Fairbairn, pointed out the widespread nature of the issue. 

“There has been a significant increase in the number of chokes occurring in our network over the last 12 months. We are creating an opportunity for people to start an uncomfortable conversation about their toilet habits,” he said. 

Statistical data revealed that 48 per cent of people think it is okay to flush tissues, 22 per cent for hair, 7 per cent for dental floss, and 5 per cent for tampons. 

Penrith has been identified as the most common location for sewer blockages, followed by St Ives, Castle Hill, Rose Bay, and Engadine.