Parramatta City Council has launched its new City Identity Campaign, developed to explain Parramatta's story and articulate how the City will drive and sustain the economic, social, residential and educational needs of greater Sydney.

 

Lord Mayor of Parramatta, Cr Lorraine Wearne, said that the brand Parramatta: Future Generation, aimed to ensure that the local communities understand that they are part of something special and that the wider Sydney audience recognise what Parramatta has on offer.

 

"It will help us capitalise on our growth and potential, make the most of our story, and that of our people, and continue to prove that we can make it happen. Our brand, like our people, is bright, bold and confident. It symbolises our positive outlook and energetic approach to making Parramatta a better place."

 

Cr Wearne said that the identity was a way to capture, visually and through its messaging, much of the City-building work that had already commenced in Parramatta.

 

"We're putting the infrastructure in place. Through our Western Sydney Light Rail plan and other transport initiatives we aim to improve connectivity and efficiency across the wider region," Cr Wearne said.

 

"We're getting the development and jobs. Parramatta Square, one of the biggest urban redevelopments in Australia, is underway and combined with our jobs campaign, Parramatta 10,000, will deliver more employment and training opportunities for Western Sydney than ever before.

 

"We're creating a more liveable City. Through our events program and initiatives such as Design Parramatta, a program that will redefine many of our public spaces throughout our CBD, and river foreshore, we're delivering a City that will attract investment and visitors."

 

"Parramatta: Future Generation, brings together all of these elements to present a strong identity that captures and reinforces the City's varied and important role in the broader Sydney picture."

 

To help drive Parramatta: Future Generation forward, an independent advisory group, the Parramatta Partnership Forum, has been established,  made up of high-level, influential people .

 

Parramatta Partnership Forum members are:

  • Interim Chairman, Christopher Brown, Board Member, ANZ Stadium.
  • Sydney Business Chamber, David Borger, Western Sydney Director
  • Property Council Australia, Glenn Byres, Executive Director, NSW
  • Parramatta Chamber of Commerce, Stephanie Dale, President
  • Intercontinental Hotels Group, Bill Edwards, Australasia Regional Director of Operations
  • Deloitte, Peter Forrester, Managing Partner, Western Sydney
  • Lend Lease Development, Denis Hickey, Managing Director Australia
  • Parramatta City Council, CEO, Dr Rob Lang
  • Tourism & Transport Forum, John Lee, Chief Executive
  • Museum of Contemporary Art, Liz Ann Macgregor OBE, Director
  • Coleman Greig Lawyers, Warrick McLean, General Manager
  • News Limited, Michael Miller, Regional Director, NSW
  • Australian Turf Club, Darren Pearce, Chief Executive Officer
  • University of Western Sydney Prof. Peter Shergold AC, Chancellor
  • Committee for Sydney, Dr Tim Williams, Chief Executive
  • Craig Marshall, General Manager Development NSW, Westfield