Discover the Magic of Parkes Shire

Parkes Shire Council has launched a 'Discover the Magic' campaign inviting visitors to embrace their inner child and awaken their senses to the iconic attractions, events and experiences on offer in the Parkes region.

Capturing the school holiday period, the eight week campaign will commence early September and aims to create destination awareness and increase visitation to Parkes Shire by targeting families and the self drive touring market within four hours of Parkes Shire.

Specifically, Canberra has been identified as an untapped market for Parkes Shire and the 'Discover the Magic ' campaign will aim to develop this market and target audiences through an exhibition at the major consumer event, the Canberra Home and Leisure Show 23-25 October 2015.

Council's Tourism and Marketing Manager, Katrina Dwyer said, "an extensive marketing campaign culminating in print, digital, television and social media has been developed to reach this target audience and engage these consumers to consider Parkes Shire as their next place to visit, stay and explore.

"A range of special offers from local participating tourism partners form part of the 'Discover the Magic' experience providing further incentive to visitors to choose Parkes as their destination," said Ms Dwyer.

Further leveraging from the RV Friendly status of Parkes and the smaller towns in the Shire, the campaign will directly communicate to this fastest growing tourism segment in Australia through targeted advertising in industry magazines and membership newsletters exposing the campaign to over 200,000 RV travellers across Australia.

Consumers will also be engaged through Parkes Shire Tourism's social media channels encouraging visitors to post, like and share how they 'Discover the Magic' of Parkes Shire. The hahstag #DiscoverParkes will be promoted and used to engage audiences and measure the success and reach of the campaign.

For more information on the 'Discover the Magic' campaign or to view the promotional video, visit the' Special Offers' page at www.visitparkes.com.au or telephone the Parkes Visitor Information Centre on 02 6862 6000.

For more information visit Parkes Shire Council